Confidential · Prepared for Airblue

A Strategic Brand Partnership Proposal · May 2026

Airblue,
at the altitude
of a global brand.

Strategy · Brand · Creative · Content · Social · Web · Performance

A full-stack agency, not a single-channel vendor

Karachi · Dubai · NYC · Sydney

01 / 17

02 · The Thesis

Airblue's aircraft fly at international standards.
The brand visuals — and organic reach — should fly with them.

01

The fleet has evolved. Pakistan's #2 carrier. First A321neo operator in the country. Lahore–Baku international sector launching this month.

02

The brand storytelling hasn't kept pace. Functional feed: route notices, Hajj advisories, photo reposts. No hero film moments. No CGI library.

03

The right partner isn't a single-channel vendor. It's a full-stack agency that can run brand, creative, content, social, performance, web — coordinated as one system. Every world-class airline brand is built around this discipline.

Dart Marketing · Confidential · Prepared for Airblue

02 / 17

03 · A Sample of the Craft

Eighteen Airblue frames, built before this meeting.
One of many capabilities we'd bring to the partnership.

18

CGI frames produced

00:00

Production days

PKR 0

On-location spend

Dart Marketing · Confidential · Prepared for Airblue

03 / 17

04 · Pakistan Scoreboard

Airblue is Pakistan's #2 carrier — but ranks #3 on Instagram.
An LCC startup is already past us.

Instagram followers, May 2026 · Public data.

01

PIA

1064K Facebook

81K

Largest, slow growth

02

Fly Jinnah

272K Facebook

75K

3-yr-old · already past Airblue

03

Airblue

355K Facebook

66K

Static · functional feed

04

AirSial

282K Facebook

53K

Growing fast

05

Serene Air

190K Facebook

33K

Operations suspended

The gap: Airblue's organic audience is being out-grown by competitors with smaller fleets, fewer routes, and shorter histories. CGI is the lever that flips the rank.

Dart Marketing · Confidential · Prepared for Airblue

04 / 17

05 · International Benchmark

The carriers Airblue competes with on UAE & Saudi routes are 50× to 700× ahead on social.

Public follower data, May 2026.

01

Qatar Airways

QAT

47.0M total social

#1 globally · CGI films at 8M+ views/spot

02

Emirates

UAE

9.0M IG

Surreal CGI · TikTok hooks · Burj projections

03

Etihad

UAE

3.0M IG

3D studios commissioned every aircraft launch

04

Turkish

TUR

3.0M IG

Cinematic narrative · viral celebrity collabs

05

IndiGo

IND

2.0M IG

Influencer engine · social-only flight offers

06

Airblue

PAK

66K IG

Static photos · route notices · no hero films

What this means: the carriers Airblue passengers see while shopping for Dubai, Jeddah, Riyadh routes are producing in CGI as their baseline. Reaching even 1% of Emirates' Instagram footprint requires a content stack we haven't run yet — but can.

Dart Marketing · Confidential · Prepared for Airblue

05 / 17

06 · The Brand Operating Stack

A world-class airline brand isn't built on ads.
It's built on six disciplines, run as one system.

01

Brand & Strategy

Identity. Positioning. Messaging architecture. The platform every other discipline runs against.

02

Creative & Production

Photography. Video. CGI / 3D / AI. Hero films. Print. The visual output of the brand.

03

Content & Social

Always-on content calendar. Reels, TikTok, IG, LinkedIn, YouTube. Daily cadence + community.

04

Performance Marketing

Meta, Google, programmatic. Performance creative. Conversion. Routes that fill on launch.

05

Web & Digital

Corporate site. Booking flow. Route microsites. The digital surface of the brand.

06

PR & Partnerships

Earned media. Influencer programs. Brand sponsorships. Distribution beyond owned channels.

Most agencies do one or two of these. Holding companies do all six but slowly and at five-times the cost.

Dart runs all six. Karachi-based. Pakistan cost-base. International standards.

Dart Marketing · Confidential · Prepared for Airblue

06 / 17

07 · Content Gaps

01

Cinematic ceiling

Functional feed only — route notices, Hajj advisories, photo reposts. No hero film moments built to travel beyond the existing 66K follower base.

02

Production cost gravity

Traditional shoots = airport permits, aircraft positioning, crew, weather risk. Airblue posts what's affordable — not what's aspirational. CGI removes the gravity.

03

Reach format mismatch

The format that grows airline audiences in 2026 — short-form vertical, CGI hooks, surreal product showcases — is exactly what Airblue isn't producing. Fly Jinnah and AirSial already are.

Airblue is producing for compliance. Competitors who learn AI/CGI first are producing for desire — and stealing organic reach.

Dart Marketing · Confidential · Prepared for Airblue

07 / 17

08 · Global Standard

Five carriers Airblue's passengers know are already producing in CGI.

UAE

EMIRATES

9M IG

Followers

Surreal CGI on TikTok. 3D billboards. Burj Khalifa projections. World's most-followed airline on Instagram.

Qatar

QATAR AIRWAYS

47M total

Across socials

#1 globally. CGI brand films at 8M+ YouTube views per spot. #1 on Facebook, YouTube, TikTok.

UAE

ETIHAD

3M IG

Followers

3D studios commissioned for every aircraft launch. Cinematic launch films are standard.

Türkiye

TURKISH

3M IG

Followers

Cinematic narrative campaigns. Viral celebrity collabs. Long-form brand films sit on YouTube as evergreen.

India

INDIGO

2M IG

Followers

Influencer engine. Social-only flight offers. Short-form CGI route launches. Largest in South Asia.

If Airblue's brand sits next to any of these five in a passenger's feed, the content disparity is the booking lever.

Dart Marketing · Confidential · Prepared for Airblue

08 / 17

09 · Pakistan Proof

Premium brands across Pakistan trust Dart with the work that defines them publicly.

Auto · Multi-channel

Hero brand campaigns across creative, content, and CGI. The first major Pakistani auto rollout shot entirely in CGI — and the multi-quarter content engine that ran alongside it.

Brand · Creative · Content

Multi-discipline engagement

QSR · Global creative

CGI product films and brand campaigns for global QSR briefs — run from Karachi at broadcast quality. Proof Pakistan can deliver the same calibre as any global creative shop, faster.

Creative · Production

Global brief, Karachi delivery

Aviation · You're here

18 frames already delivered. A small fraction of what we'd actually do — across brand, content, social, performance, and web. We invested first to show the standard.

A glimpse of the partnership

The full stack is the offer

Toyota and KFC came to Dart for the work that has to land publicly and stay there. That's the same standard we'd bring to Airblue — across every discipline, not just one.

Dart Marketing · Confidential · Prepared for Airblue

09 / 17

10 · Capability Matrix

Where most agencies stop,
we start.

Most agencies pitching Airblue sit somewhere on this 2×2. Single-discipline studios do one thing well — and nothing else. Boutique creative shops are sharp on craft — but narrow on scope. Holding-company networks cover everything — but slowly, and at 5–10× the cost. Dart is the only quadrant that runs the full stack at premium quality and Pakistan-base economics.

01

Single-discipline studios

CGI shop. Social shop. Web shop. Each does one thing — Airblue ends up with five vendors and zero coordination.

★

Dart · Full-stack premium

Brand, creative, content, social, performance, web — one team. International standards on a Pakistan cost base.

02

Boutique creative agencies

Sharp on craft. Narrow on scope. Great for a launch film — silent on what runs every day after.

03

Holding-company networks

Full-stack on paper. 4–8 week cycles. 5–10× the cost. Built for clients who can carry that overhead.

Dart Marketing · Confidential · Prepared for Airblue

10 / 17

11 · Collaboration Models

Five ways the partnership could be structured.
Airblue picks the depth — we deliver against it.

Indicative pricing in PKR · ex. GST · locked at scoping call.

Tier

Model

Indicative spend

What's delivered

Best for

What it doesn't include

01

Project SprintOne-off · Any discipline

2.5–4Mper project, single delivery

One discrete deliverable: a hero film, a microsite, a brand identity refresh, or a campaign sprint. Scoped, priced, delivered — no ongoing commitment.

Testing the partnership · One brief at a time

Always-on content. Multi-discipline coordination.

02

Content & Social EngineRetainer · Always-on

1.8–2.8M/ month, 6-mo minimum

Always-on content calendar. Daily/weekly social. 4–6 hero assets/month + 12–20 supporting cuts. Community management. Quarterly campaign planning.

Closing the social gap fastest

Performance media spend. Brand strategy work. Web.

03

Brand & Creative PartnerRetainer · Brand-led

3.0–4.5M/ month, 12-mo minimum

Brand strategy + identity + creative direction + content production + key campaign moments. The brand voice and visual system, run end-to-end.

Brand transformation, content-led

Performance media. Full social management.

04

Full-Stack PartnerAnnual · Recommended

5–7M/ month, 12-mo minimum

All six disciplines: brand, creative, content, social, performance, web. Single accountable partner. Quarterly business reviews. Custom dashboards.

The full Dart partnership

Owned media spend (paid platform billing).

05

Equity PartnershipStrategic · Long-term

CustomReduced fee · Performance share

Multi-year arrangement where Dart shares brand-growth upside. Reduced fee in exchange for variable component tied to brand KPIs (followers, NPS, share of voice, bookings).

Long-term aligned incentive

Short-term flexibility — multi-year minimum.

The 20-second teaser is a gift, not a tier. It's our way of starting the conversation — the partnership shape gets defined together, after we meet.

Dart Marketing · Confidential · Prepared for Airblue

11 / 17

12 · Content Pillars

Four content pillars Airblue could own — within 60 days of kickoff.

01

Route Launch Films

Cinematic spots for every new sector. Lahore → Baku is happening NOW — perfect first film.

Reach lever · Press & PR

02

Hajj & Peak Season

Emotional, broadcast-grade films instead of static photo posts. Captures windows traditional shoots miss.

Reach lever · Emotional resonance

03

Fleet Hero Library

A321neo, A320, A319 — each shot in environments Airblue could never afford on-location. Owned. Reusable. Evergreen.

Reach lever · Always-on assets

04

Passenger POV Series

Window views, cabin moments, in-flight rituals. Designed for Reels and TikTok — built without a single shoot day.

Reach lever · Short-form virality

Dart Marketing · Confidential · Prepared for Airblue

12 / 17

13 · Why Now

Three content windows are open in the next 90 days.
Each is missed if production isn't pre-built.

May

Lahore ↔ Baku

First international route launch wave of 2026. Live now. Hero film opportunity is now or never.

~28dLaunch window

Jun / Jul

Skardu & The North

Karakoram, Hunza, Skardu open at peak. The most cinematic backdrop on Earth flown by a Pakistani carrier. Mountain-route content that tier-2 carriers can't match.

~75dNorthern peak window

Jul / Aug

Summer + Eid

Travel, monsoon escapes, family-reunion sectors. The annual booking peak. Full content cycle in < 10 days.

~45dPeak window

Traditional production cycles can't catch any of these. Our pipeline can deliver all three.

Dart Marketing · Confidential · Prepared for Airblue

13 / 17

14 · The Conversation & The Gift

This is a conversation about a partnership.
The teaser is our gift to start it.

20

Second Gift

A small thank-you for taking the meeting. A sample of one capability among many.

A gift, not the offering

The actual conversation is about the long term.

Brand. Creative. Content. Social. Performance. Web. Built coordinated, not as one-off projects. The teaser just opens the door.

Meeting

30 minutes

The Gift

20-sec teaser ad

The Goal

Long-term partnership

Commitment

Zero upfront

Dart Marketing · Confidential · Prepared for Airblue

14 / 17

15 · The Gift, In Detail

A 20-second arc, sketched.
One of three concepts we'll bring as our thank-you.

0:00 — 0:05

Open

A320 emerges through cloud cover at sunrise.

0:05 — 0:12

Mid

Passenger window POV. Karakoram peaks track past the wing-tip.

0:12 — 0:18

Climax

Touchdown on a glowing rain-soaked runway. Brand mark catches light.

0:18 — 0:20

Resolve

Logo lock-up + tagline. Held silence, then lift.

A small gesture · a sample of the craft · the conversation is about everything else

Dart Marketing · Confidential · Prepared for Airblue

15 / 17

16 · Next Steps

Three steps between this PDF and the start of the partnership.
The teaser delivers along the way.

01

Meeting confirmed

Within 7 days

30-min discovery. We talk partnership scope, you see the full capability stack.

02

Direction set

Day of meeting

Partnership shape sketched. Teaser concept locked from the three we bring.

03

Teaser + proposal

10 days later

Final 20-sec MP4 delivered, alongside a tailored partnership proposal.

No invoice. No NDA gymnastics.

Just the start of a conversation about making Airblue fly differently.

Dart Marketing · Confidential · Prepared for Airblue

16 / 17

17 · Let's Talk

Let's make
Airblue fly differently.

Point of contact

Umair Ansari

Founder · Dart Marketing

umair@dartmarketing.io

Dart Marketing

dartmarketing.io

Karachi · Dubai · NYC · Sydney

Pioneers of CGI production in Pakistan.

Dart Marketing · Confidential · Prepared for Airblue

17 / 17

Airblue,at the altitudeof a global brand.

Airblue's aircraft fly at international standards.The brand visuals — and organic reach — should fly with them.

Eighteen Airblue frames, built before this meeting.One of many capabilities we'd bring to the partnership.

Airblue is Pakistan's #2 carrier — but ranks #3 on Instagram.An LCC startup is already past us.

The carriers Airblue competes with on UAE & Saudi routes are 50× to 700× ahead on social.

A world-class airline brand isn't built on ads.It's built on six disciplines, run as one system.

Cinematic ceiling

Production cost gravity

Reach format mismatch

Five carriers Airblue's passengers know are already producing in CGI.

Premium brands across Pakistan trust Dart with the work that defines them publicly.

Where most agencies stop,we start.

Five ways the partnership could be structured.Airblue picks the depth — we deliver against it.

Four content pillars Airblue could own — within 60 days of kickoff.

Three content windows are open in the next 90 days.Each is missed if production isn't pre-built.

This is a conversation about a partnership.The teaser is our gift to start it.

The actual conversation is about the long term.

A 20-second arc, sketched.One of three concepts we'll bring as our thank-you.

Three steps between this PDF and the start of the partnership.The teaser delivers along the way.

Let's makeAirblue fly differently.

Airblue,
at the altitude
of a global brand.

Airblue's aircraft fly at international standards.
The brand visuals — and organic reach — should fly with them.

Eighteen Airblue frames, built before this meeting.
One of many capabilities we'd bring to the partnership.

Airblue is Pakistan's #2 carrier — but ranks #3 on Instagram.
An LCC startup is already past us.

A world-class airline brand isn't built on ads.
It's built on six disciplines, run as one system.

Where most agencies stop,
we start.

Five ways the partnership could be structured.
Airblue picks the depth — we deliver against it.

Three content windows are open in the next 90 days.
Each is missed if production isn't pre-built.

This is a conversation about a partnership.
The teaser is our gift to start it.

A 20-second arc, sketched.
One of three concepts we'll bring as our thank-you.

Three steps between this PDF and the start of the partnership.
The teaser delivers along the way.

Let's make
Airblue fly differently.